FULFIL
Fulfil — Workplace Media Network
Active across 12 employer partners, led by Stripe · reaching verified working adults through their workplace perk platform
Live campaign
Network reach iEmployees across the workplace network who engaged with the Fulfil offer. A closed, verified audience of working adults.verified employees, not open-web impressions
5,200
+11% vs prior period
Verified purchases iCount of receipt-matched in-store purchases by employees on the network.no panel data, no projections
2,156
+8% vs prior period
Cost per verified iTotal programme cost divided by verified purchases. The receipt-verified equivalent of cost per acquisition.audited spend, audited outcome
€3.16
−€0.14 vs prior period
New buyers iVerified buyers with no prior purchase history of this product. The audience this campaign acquired, not just rewarded.acquired, not rewarded
1,62375%
+18% vs prior period
First-party records iOpted-in, consented consumer records captured through the network. GDPR-compliant and export-ready.a relationship you now own
1,847
+9% vs prior period
Verification rate iSubmitted receipts that passed authenticity, duplicate, and fraud checks.the proof behind the proof
94%
+2pp vs prior period
Network conversion funnel iFrom the total employee audience to a verified in-store purchase. Every stage is a real, identified employee.a closed audience, not the open web
8,400
Total employees on network
↓ 61.9% engaged with the offer
5,200
Employees who viewed the offer
↓ 61.2% claimed
3,180
Offers claimed
↓ 67.8% verified a purchase
2,156
Verified purchases
1,612
Survey responses
1,847
Email / WhatsApp opt-ins
38%
Said they'd buy again
Every employee on the network is phone-verified at sign-up. This is a closed audience, not open-web traffic.
Verified purchases over time
Weekly
W1
W2
W3
W4
W5
W6
W7
W8
Avg weekly purchases
270
Avg basket value
€8.53
Multi-buy uptake
61%
Purchases by retailer iWhere employees bought, read from verified receipts. Intelligence retailers do not share with brands.your buyers, named stores
Purchases by product (SKU)
| Product | Purchases | Share |
|---|---|---|
| Chocolate Brownie | 812 | 38% |
| Cookies & Cream | 498 | 23% |
| Peanut Butter & Caramel | 441 | 20% |
| White Choc Cookie Dough | 405 | 19% |
Programme cost breakdown iYour total investment, split into its three components. The listing fee is fixed; the rest scales with volume.full transparency, no hidden fees
| Component | Rate | Amount | Share |
|---|---|---|---|
| Listing fee | Fixed | €2,500 | 37% |
| Cashback funded | €2.00 × 2,156 | €4,312 | 63% |
| Total programme cost | €6,812 | 100% |
At 3,000 verified purchases the blended CPVP drops to €2.83. At 5,000 it reaches €2.50. The listing fee dilutes with volume. Volume improves the economics.
The network converted 25.7% of total employees into a verified buyer. Stripe alone produced 612 verified purchases. The €2,500 listing fee dilutes with every new purchase, so unit economics improve as the network grows.
Verified purchases by workplace partner iWhich employer platforms drove receipt-verified purchases. Each partner is a closed, phone-verified audience of working adults.verified audiences, not open web
| Workplace partner | Employees | Offer views | Verified purchases | Conversion | Cashback paid |
|---|---|---|---|---|---|
| Stripe | 2,800 | 1,740 | 612 | 22% | €1,224 |
| Intercom | 820 | 510 | 208 | 25% | €416 |
| Workday | 640 | 395 | 178 | 28% | €356 |
| HubSpot | 580 | 350 | 156 | 27% | €312 |
| Shopify | 520 | 310 | 142 | 27% | €284 |
| Salesforce | 480 | 280 | 128 | 27% | €256 |
| Zendesk | 440 | 250 | 112 | 25% | €224 |
| 5 others | 2,120 | 1,365 | 620 | 29% | €1,240 |
Conversion by partner size iHow employee count at each partner relates to conversion rate. Smaller, tighter teams often convert harder.quality of audience, not just scale
Smaller partners tend to convert at a higher rate. The network effect compounds as more employers join.
Stripe is the highest-volume partner but smaller workplaces convert at a higher rate. Adding 5 more mid-size employers (300-600 employees) could deliver another 500+ verified purchases at the same or better cost per verified.
New vs returning buyers
New buyers — 1,623 (75%)
Returning — 533 (25%)
New = no prior verified purchase of this product.
Employee age
From sign-up
Inferred gender AI
Inferred from first name. Directional, not declared.
Inferred life stage AI
Probabilistic. From declared signals.
Top regions
Co-purchase analysis iOther categories in the same receipt. Intelligence brands cannot get from retailers.the whole basket, not just your SKU
Source of business iWhere new buyers switched from, declared in survey. Which competitor lost the sale.competitor switching, named
Basket value & timing
Avg basket value
€8.53
Avg units per purchase
3.2
Peak purchase day
Thursday
Peak time
5–7pm
Post-purchase survey iAnswers from verified buyers only. Not panel data, not a general audience.verified buyers, real answers
1,612 responses · 75% completion
Had you bought this product before?
No, first time75%
Yes, occasionally18%
Yes, regularly7%
Would you buy it again at full price?
Definitely38%
Probably44%
Unsure18%
What mattered most about the product?
Taste46%
Protein content31%
Low sugar23%
First-party records captured iConsented consumer records captured through the network. Yours to keep and retarget.an asset, not a rental
W1
W2
W3
W4
W5
W6
W7
W8
Total captured
1,847
New this period
+162
Opt-in by channel
Many employees opted in to more than one channel.
Survey completion
75%
1,612 of 2,156 verified buyers
Record completeness
88%
Name, contact, consent, purchase
Retargetable now
1,710
Synced to Meta & Klaviyo
The network added 1,847 consented records to your owned database. At a typical paid-social acquisition cost, rebuilding this audience would cost over €9,000. You own it outright.
Verification rate iReceipts that passed authenticity, duplicate, and fraud checks. The trust signal behind every number here.the proof behind the proof
94%
2,294 receipts submitted · 2,156 verified
Receipt outcomes
Verified & paid
2,156
Duplicate rejected
78
Fraud flagged
41
Unreadable / wrong product
19
Avg read time
1.8s
AI receipt processing
Verified employees
100%
Phone-verified at sign-up
Duplicate catch rate
99.6%
Same receipt blocked
Every figure on this dashboard sits behind a 94% verification rate. No estimates, no modelled conversions. Each verified purchase is a real receipt from a real till, by a phone-verified employee on the network.